Joule is reinventing the idea of car ownership.
Joule allows drivers to get the right ride at the right time for whatever they're doing. Drivers can use a car, truck, or SUV and drive it like they own it. When their needs change or when the auto needs service, a replacement can be summoned from their mobile app and their valets will be there quickly with your new ride.
Customers can keep their Joule automobile for as long as they need it. Joule costs about the same as traditional ownership, but without the hassle and inconveniences.